Wayne founded B2P Partners to make B2B marketing more powerful by making it more personal. His passion is to help companies and individuals more effectively and enjoyably serve the people who are their customers.

Wayne has helped shape the global marketing communications of IBM, Microsoft, and Intel. At B2P Partners, he has worked with Siemens, Visa, Deluxe, Baxter, and Fireman’s Fund as well as many startups and mid-tier challengers.

Starting with BA from Princeton University, Wayne indulged his penchant for TLAs with an MBA from NYU. A former New Yorker and one-time Parisian, he lives in the San Francisco area with his wife, two offspring who accidentally ended up in marketing, and pair of running shoes.

International author, lecturer and consultant, Scott has worked with clients in all phases of marketing strategy, research and implementation. He has worked with companies large and small to introduce and build new ideas to profitability, implement high-quality lead programs, improve marketing performance and accountability, and reengineer the customer experience to boost satisfaction, referral and customer lifetime value.

B2B clients who have benefited from Scott’s expertise include Microsoft, IBM, HP, and Merrill Lynch as well as Viryd Technologies, Applied Biosystems, Franklin Covey, and PaperDirect. Scott’s most recent book is, Opt-In Marketing, and a second book will be coming out later this year. His articles and interviews have appeared in Brandweek, Adweek, Sales & Marketing Management, CRM, Catalog Age, BtoB, The Toronto Star and more.

Scott’s ability to make client companies hum reflects his own penchant for jazz, playing in an ensemble near his home base in Redding CT.

Daniel Zamudio is a sales enablement thought leader specializing in developing sales playbooks and sales universities for companies like HubSpot, Cisco, and ForeScout as well as fast-growth startups.

He is the originator of the technology and sales enablement methodology that powers PlaybooksPlus.

Daniel is an alumnus of Xerox and Gartner, helped launch Symantec in Europe, and has been a VP Sales at various venture-funded enterprise software companies in Silicon Valley.

He holds an MBA from the Haas School of Business at UC Berkeley and is a huge FC Barcelona fan.

Jen has a passion for helping organizations excel by integrating customer insights into their business processes and strategic decisions. She brings her natural curiosity and background as a product manager and customer service director to her customer research efforts. She applies her expertise in survey design while implementing surveys and conducting interviews for companies including Cisco, Adobe, Oracle, and many other Silicon Valley natives.

Jen has lived in San Jose since she attended San Jose State University and received a degree in Marketing. She now teaches The Power of Market Research at UC Santa Cruz Extension and is on the board of several professional organizations. In her rare spare time, she enjoys playing all types of board and card games, reading books, bike riding, hiking and experimenting in the kitchen.

Dr. Misra is a leading expert in the application of data science, econometric analysis, and artificial intelligence to develop actionable, data-driven business intelligence. Clients value him as a trusted advisor who they can collaborate with and enjoy working with. With his 20+ years of industry experience, he brings a unique combination of strong business acumen and extensive data science expertise that is valuable to any project.

His work has been instrumental in driving key strategic business decisions at some of the world’s leading companies including Microsoft, Juniper Networks, Pearson, Pratt & Whitney, Carrier HVAC, Chubb, Otis Elevators, Wal-Mart, and T-Mobile. He has also helped several technology startups accelerate growth and improve monetization through innovative data science.

Rajul holds a bachelors degree from the Indian Institute of Technology and a doctorate from the University of Texas at Austin.

Dennis is an international corporate communication, marketing and PR executive and author with over 20 years of experience in B2B and B2C sectors, having worked in various senior level positions in client-side, agency and entrepreneurial environments.

Dennis has built and led highly successful international business-focused and metrics-driven corporate marketing, PR and communication teams for several mid-tier Fortune 500 companies and enterprises.

After leading west coast offices for Saatchi & Saatchi Advertising, Dennis founded his own successful agency with two creative partners serving international clients, including Toshiba, Gateway Computers and Sanrio, amongst other B2B and B2C clients.

He then founded and ran a strategic consulting firm for several years, The Sonar Group, whose strategic planning model was ultimately adopted by Ericsson Mobile as a key part of their annual strategic planning process. He also authored a book on branding titled Brand Clout and recently collaborated on an e-book focused on how to develop insightful personas as a platform for effective marketing and communications.

With an MBA from Adelphi University in New York, his career has taken him from New York, to Chicago and San Francisco, and he now lives in Phoenix, Arizona with his wife and two children.