B2P Partners conducts annual, proprietary, cross-industry research to determine, understand, and benchmark the current use of B2B buyer personas, which are at the core of strategic marketing.
Our research probes how companies are using buyer personas, where and how they have been effective (or not effective), and what obstacles, real or perceived, block the path to success. This is the third yearly survey.
Our report covers:
1. How marketers are producing buyer personas
2. The potential marketers see for personas
3. How are personas performing
Please, take the first step to benchmarking your own persona practices and get your free copy today.
The business acumen and personal style at B2P Partners has consistently led to successful, results-driven engagements. They are true business partners. They uncover new ways of thinking about traditional problem areas and work tirelessly within tight constraints. They offer a unique and outstanding blend of strategic consulting and research skills.
In my 20+ years of marketing experience, I have not met another team with their strategic thinking skills. I would be thrilled to work with them again.
B2P Partners brings a legacy of incredible cooperation with their clients. They became an extended part of our marketing team. They are true professionals.
B2P Partners was an invaluable creative partner in coming up with a way to attract our target. By thinking outside the box, they helped us overcome substantial marketing obstacles. We would definitely want to use them again.
In my thirty years in marketing I have not met someone who is better able to derive insights from customers. It was great to see the way they think – I got an education just working with them.
B2P Partners is truly dedicated to their client's success. I have seen them do whatever it takes to get the assignment done impeccably, even if it means putting in extra hours of work!
B2P has the talent to really get to the bottom of things by asking the critical right questions. Still, they are always very respectful, sincere, and open, so people immediately feel at ease when talking with them. They truly live out their company purpose and this has produced the best outcome possible for us!
The B2P team is terrific. Their workshop was one of the best, most engaging and most insightful meetings that I have ever participated in. This was one of the best engagements that I have had with any outside firm
I have hired B2p numerous times over the years. Their combination of business acumen and research experience makes them more insightful than any other group I've worked with.
B2P is really a more than professional partner. I really appreciate their expertise and personal spirit in combination with depth expertise. I'm really looking forward to the next project steps with them.
B2P is a great partner! They are easy to work with and super-effective. Their collaborative style allows us to engage in an agile fashion. I recommend B2P without hesitation!