Often it seems as if sales and marketing work for different companies, and often, they wish they did. However grim this may seem, truly effective b2b prospecting can’t be achieved without cooperation. Our experience is that sales usually follows-up only to 30% to 34% of marketing...

Come, take a walk with me and let’s talk about sales. In fact, I’d like us to put on our prospect hats because the experience is unique. It’s really important to our discussion....