Company websites are central to a brand’s online presence, even with the profusion of other digital touch points on social media and elsewhere. Even if it’s not where you first contact a prospect, it is where most B2B and many B2C prospective buyers end up...

15 April, 2016

I’m a student of customer relationships and I’ve learned three important things. First, I’ve learned that the foundation of any long-lasting customer relationship comes down to two words: trust and respect. I’ve got to feel the love, that you’ve got my back. There’s plenty of other...

28 February, 2015