During a research interview on behalf of a highly innovative tech manufacturer, I asked a customer, what this company’s greatest strength is. The answer-my sales rep. B2B Prospecting Is Personal It’s a tenet of my marketing belief system and a strong competitive...
The internet is the greatest direct marketing medium every invented – Seth Godin. The Heart of Marketing’s newest podcast, Direct Marketing is Alive and Well on the Internet, features an interview with B2P’s Scott Hornstein on whether, in these heady times of digital disruption, direct marketing...
I was going through some old family photos the other day. Wonderful memories of days long ago that I am digitizing to ward off the ravages of time. But, in one sense, I was preserving the ravages of time. Unfortunately, the copy can never be better...
We cram a lot of hopes and expectations into content marketing—that prospects will have a preference for our brand and use our content as stepping stones in their consideration journey. Expectations do not decrease. We need content to work harder....