Books

Resources

Personas With Punch

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve.

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REpossibility

The Stories Of Companies That Succeeded Because Of Their Challenges

(Not Despite Them)

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Learning Center

Account Based Marketing

  • Marketing, as life, often gives you the test and then the lesson. Account Based Marketing (ABM) is a lousy place to go this route. The stakes are higher. This is marketing to win an important account

Content Marketing

  • The Persona at the End of the Line Like most marketers, you’ve got “personas” on your “to do” list. You can’t be a self-respecting marketer these days without creating them. We all have seen the prese

CX / NPS / Loyalty

Innovation / Change Management

  • 4 questions to ask at this point COVID time Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing wh

Journey Mapping / Application

Management / Effectiveness

  • 4 questions to ask at this point COVID time Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing wh

Persona Development

Sales & Marketing Integration

  • 4 questions to ask at this point COVID time Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing wh