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Resources

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Personas With Punch

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve.

 

Personas with Punch is designed to equip and encourage B2B marketers with real stories of six real B2B personas that have made a difference for marketers, their companies, and their bottom line.

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Survey Reports

The Power and Potential of Personas 2018

B2P Partners conducts annual, proprietary, cross-industry research to determine, understand, and benchmark the current use of B2B buyer personas, which are at the core of strategic marketing.

 

Our research probes how companies are using buyer personas, where and how they have been effective (or not effective), and what obstacles, real or perceived, block the path to success. This is the third yearly survey.

 

Our report covers:

1. How marketers are producing buyer personas

2. The potential marketers see for personas

3. How are personas performing

 

Please, take the first step to benchmarking your own persona practices and get your free copy today.

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Let us know where to send your ebook.


By submitting this form, you are consenting to receive marketing emails from: b2p partners, http://www.b2ppartners.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact