Learn more about sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut
Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve.
Personas with Punch is designed to equip and encourage B2B marketers with real stories of six real B2B personas that have made a difference for marketers, their companies, and their bottom line.
B2P Partners conducts annual, proprietary, cross-industry research to determine, understand, and benchmark the current use of B2B buyer personas, which are at the core of strategic marketing.
Our research probes how companies are using buyer personas, where and how they have been effective (or not effective), and what obstacles, real or perceived, block the path to success. This is the third yearly survey.
Our report covers:
1. How marketers are producing buyer personas
2. The potential marketers see for personas
3. How are personas performing
Please, take the first step to benchmarking your own persona practices and get your free copy today.