Sales playbooks are the preferred practice of the best-performing B2B sales teams, according to Gartner and others.
While leading B2B companies equip their sales teams with playbooks, they tend to be glorified repositories of marketing materials without any tested relationship to how buyers really buy.
And they leave out the most important member of the buying environment: the buyer!
Not surprisingly, the sales playbook is where the handoff between marketing and sales often falls short. Most PMMs and SEMs are stretched thin, and creating a playbook is no small task.
And that doesn’t include creating sales buy-in, training the sales team and building up use by the sales team – all required to make a sales playbook make a difference.
In less than three months, B2P can equip your team with:
And we are able to charge far less than the standard sales training companies with high-overhead and less flexibility.