Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve.
Personas with Punch is designed to equip and encourage B2B marketers with real stories of six real B2B personas that have made a difference for marketers, their companies, and their bottom line.
This book is available for $9.99 on Amazon (click here). Or, fill out the form below to get your copy of the e-book for free.