How It Works
Who We Are
How It Works
Who We Are
B2P’s combination of human insights, data science, marketing strategy, and marketing creativity increases your marketing impact in five areas:
Using a powerful combination of human insights and data insights, we equip you with buyer-based strategies that:
Shorten your sales cycle
by focusing your efforts in area research shows are most productive
Deliver useful messages your buyers seek
at each buying cycle stage
Differentiate your offering
in the way your buyers actually make decisions
Hone personalized messages
to each of your personas based on their needs
We increase your account-based marketing success by equipping you with insights about:
based on our data insights, human insights, and collaboration with the sales team
that’s effective because it mirrors insights about each persona on the buying team and their distinctive agenda,
that reflect real-life buying situations (not mock scenarios that favor your product)
using “champion messaging” to help create buying team consensus.
We equip you with a rich understanding of your buyers, their buying process, and their buying criteria so you can concentrate on honing the product to best fit their needs. We deliver:
Buying journey insights
that will bring fresh energy to your sales and engineering teams.
that identify your most important customer segments and what’s most important to them.
that commands buyers’ attention because it is rooted in understanding how they buy.
to help you align your pricing model with your prospects’ perceptual and budgetary buying models.
We provide targeted messaging for every member of your sales team -- from SDRs to lead account reps -- based on understanding the needs of buyers and influencers they are meeting with, including:
Sales play books
with real-life buyer input
pared with key content
with sales and marketing teams based on insights about why you won and lost attractive accounts
Marketing technology utilization
We help you get more from your martech by increasing the power of your targeting and messaging strategies with:
that reflects the real needs of each persona
by getting the right message for the right stage for each persona
Pilot campaign development
to test new ideas based on new buyer insights
by our team with 20+ years’ experience of digital marketing experience
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