This is a collection of essays, a village of ideas from a village of thought. It’s about business – what is it that these annoying customers really want? It is personal, because all B2B is, at the end of the day, personal.
These essays are what I, and my B2P partners, have learned from our clients about how the personal and the business intertwine. These (hopefully) whimsical, poignant, and (maybe even) amusing essays illuminate the most important strands.
It won’t take you long to read – about the length of a salad , said my friend Larry – but it will leave you with a pocketful of ideas on how to be a better marketer, salesperson, and human, all at the same time.
This book is available for $5.99 on Amazon (click here). Or, fill out the form below to get your copy of the e-book for free.