How Buyer Personas Can Build Buyer Empathy (6th in a series on empathy in B2B marketing) When we last met… Last week we looked at the power of (real) personas to not only describe WHO your prospects are but HOW and WHY they might value your offering. We offered a FREE...

I was tired. I just logged on to my fourth Zoom meeting of the day, sat up and took a drink of water. The host greeted us and hit screen share to get to the powerpoint when a notice came on my screen. I’d seen...