A Different Way to Work in a Different World The traditional consulting model simply isn't working for many medium-sized businesses. Traditional consulting services can be expensive, opportunistic, and somewhat out of touch. Lately we’ve been experimenting with a different model. We call it marketing coaching....

Instigation: Asigra has been quietly providing data backup and recovery software for decades. Positioned as the “cloud backup expert”, Asigra serves more than 550,000 sites throughout the world with single-minded devotion. Content to devote all their energy to supporting their channel partners, they are one of...

Instigation: Tradeshift is a B2B start-up offering a free invoicing platform and a growing web-based business network. Like many start-ups, its vision was grander than its reality. It quickly found itself in a sea of small companies offering commoditized e-invoicing services. Frustrating to employee and founder...