For most of us, this is not our first rodeo. We’ve all survived 9/11 and the Great Recession and we will survive COVID-19. Each of these events presented its own challenges. As the calamities before, this new crisis will result in significant changes; personally, professionally, and globally. We...
“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that change is always happening – the quote is from fifth century B.C. Greece -- we’re just more aware of it these days.…and there’s a lot to be...
You Say You’ve Got an Evolution This is the third time in the last 20 years that I was certain that it was the end of the world, with a Cormac McCarthy novel waiting on the other side. We learn to cope, I suppose. We evolve. Emphasis...
None of us is as smart as all of us Have you noticed that people these days are acting a bit more, well, human? (Aside from when that old lady elbowed her way in front of you in the toilet paper line.) That’s because we’re in “the time...
The disruption and distress of the past month is about to pass… into April. It seems like this is not going away anytime soon… and means we have time to reflect on where we are -- to get a handle on where we might be going. Déjà...
How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My advice is all in this one word – empathy. Be open and out there, engage with your customers as humans. Do more listening than...
Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world will look like tomorrow? Given that we’re basically in the business of connecting you and your customers, we’d like to suggest one small thing...
Nosebleed stakes In sales it’s win, lose, or draw. There are no other options. The stakes could not be higher. Here’s how marketing can help turn the odds in your favor. Insider information Winning the sale has less to do with selling and much more to do with...
A recent assignment, interviewing senior executives worldwide about their purchase process reinforced our view that some or all of what you think you know about your prospects is yesterday’s news. Absolutely everything is changing at a crazy pace. Basic needs are being redefined Channels of...
A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes and ROI on marketing technology investments. But then, the report also identifies solutions that marketers themselves voiced to address these gaps. Read on...