The Future is here. Let’s get started. The wait is over. Welcome to the new (emerging) normal. It feels like last week we reached a pivotal point in our Corollercoaster ride – when we started to see what working in this “new world” will look like. Last week...
What I learned about marketing during a pandemic from Dylan Thomas, et al Do not go gentle into that good night. Rage, rage against the dying of the light. Let’s look the big ugly one square in the eye – we’re in the middle of a big...
It's tough to make predictions, especially about the future.” ― Yogi Berra You may not have time to think about the future now – you’re too focused on adjusting to the present. That’s understandable. Some companies are caught not knowing what the future will look like. They are waiting “until the dust...
Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing when you heard of the attacks. And it’s almost certain that you have no memory of the day before. That’s because...
For most of us, this is not our first rodeo. We’ve all survived 9/11 and the Great Recession and we will survive COVID-19. Each of these events presented its own challenges. As the calamities before, this new crisis will result in significant changes; personally, professionally, and globally. We...
“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that change is always happening – the quote is from fifth century B.C. Greece -- we’re just more aware of it these days.…and there’s a lot to be...
You Say You’ve Got an Evolution This is the third time in the last 20 years that I was certain that it was the end of the world, with a Cormac McCarthy novel waiting on the other side. We learn to cope, I suppose. We evolve. Emphasis...
None of us is as smart as all of us Have you noticed that people these days are acting a bit more, well, human? (Aside from when that old lady elbowed her way in front of you in the toilet paper line.) That’s because we’re in “the time...
The disruption and distress of the past month is about to pass… into April. It seems like this is not going away anytime soon… and means we have time to reflect on where we are -- to get a handle on where we might be going. Déjà...
How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My advice is all in this one word – empathy. Be open and out there, engage with your customers as humans. Do more listening than...