A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible light. I bring this up for 2 reasons: First, because I am continually amazed at the reality that white light is not monochromatic, but...

17 November, 2020

How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended action? What if that idea would help the other party reach their goals? What if you are marketing and they are sales? Winston Churchill...

22 January, 2020

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do...

01 April, 2018

In the past few years "buyer personas" have become a standard marketing tool or concept. Unfortunately for many, they have become another "box to check" on the ever-growing list of things marketers must do...

23 October, 2017

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] There are some things in life that you know how they will end even before they begin. The movie Casablanca is a classic example. You know from the start of the movie WHERE the story is going. You just don’t know HOW. And...

16 May, 2017