Books

Personas With Punch

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve.

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REpossibility

The Stories Of Companies That Succeeded Because Of Their Challenges

(Not Despite Them)

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Brand Clout - Maintaining Relevance & Profitability Amidst Constant Change

Brand Clout

Will Your Company’s Brand Survive in the Post-New Economy? A key question confronting marketers is: “What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?”

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Opt-In Marketing: Increase sales exponentially with Consensual Marketing. by Ernan Roman and Scott Hornstein

Opt-In Marketing

From junk mail blockers to do-not-call lists, potential buyers today are more interested in “opting out” than listening to marketers’ messages.¬†Opt-In Marketing¬†offers a prescriptive plan for reversing this dangerous trend.

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