Blog

Company websites are central to a brand’s online presence, even with the profusion of other digital touch points on social media and elsewhere. Even if it’s not where you first contact a prospect, it is where most B2B and many B2C prospective buyers end up...

As you start this year, you have a surprising asset to make this a great year: your greatest weakness. That’s right. Your biggest pain could be your biggest gain. This is no pep talk. This is no self-help psycho-babble. This is an objective, historical observation. I’ve...

In marketing circles these days, it has become “fashionable” to include buyer or prospect “personas” as part of your marketing toolkit. And for good reason-these life-like descriptions of your prospects as individual people can help you hone sharper content marketing messages, deliver them more...

The Heart of Marketing's newest podcast, How to Gather Voice of Customer Insights That Transform Your Business, features an interview with B2P's Scott Hornstein on how voice of customer insights put the “person” in persona. Per John Olson, host of The Heart of Marketing, What’s the difference...

Often it seems as if sales and marketing work for different companies, and often, they wish they did. However grim this may seem, truly effective b2b prospecting can’t be achieved without cooperation. Our experience is that sales usually follows-up only to 30% to 34% of marketing...