Blog

“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that change is always happening – the quote is from fifth century B.C. Greece -- we’re just more aware of it these days.…and there’s a lot to be...

16 April, 2020

You Say You’ve Got an Evolution This is the third time in the last 20 years that I was certain that it was the end of the world, with a Cormac McCarthy novel waiting on the other side. We learn to cope, I suppose. We evolve. Emphasis...

09 April, 2020

None of us is as smart as all of us Have you noticed that people these days are acting a bit more, well, human? (Aside from when that old lady elbowed her way in front of you in the toilet paper line.) That’s because we’re in “the time...

05 April, 2020

The disruption and distress of the past month is about to pass… into April. It seems like this is not going away anytime soon… and means we have time to reflect on where we are -- to get a handle on where we might be going. Déjà...

31 March, 2020

How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended action? What if that idea would help the other party reach their goals? What if you are marketing and they are sales? Winston Churchill...

22 January, 2020

Nosebleed stakes In sales it’s win, lose, or draw. There are no other options. The stakes could not be higher. Here’s how marketing can help turn the odds in your favor. Insider information Winning the sale has less to do with selling and much more to do with...

27 February, 2019

A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes and ROI on marketing technology investments. But then, the report also identifies solutions that marketers themselves voiced to address these gaps. Read on...

24 January, 2019