Blog

None of us is as smart as all of us Have you noticed that people these days are acting a bit more, well, human? (Aside from when that old lady elbowed her way in front of you in the toilet paper line.) That’s because we’re in “the time...

The disruption and distress of the past month is about to pass… into April. It seems like this is not going away anytime soon… and means we have time to reflect on where we are -- to get a handle on where we might be going. Déjà...

How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended action? What if that idea would help the other party reach their goals? What if you are marketing and they are sales? Winston Churchill...

A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes and ROI on marketing technology investments. But then, the report also identifies solutions that marketers themselves voiced to address these gaps. Read on...

Your Top Competitor is not Your Competitor Consider this: fully 60% of B2B opportunities every year are lost, not to another provider, but to “no decision” or the status quo, according to a recent enterprise sales study. There is no competitor out there that can come...