Blog – Page 2 – B2P Partners

The Future is here. Let’s get started.

The Future is here. Let’s get started. The wait is over. Welcome to the new (emerging) normal. It feels like last week […]

What I Learned About Marketing During A Pandemic From Dylan Thomas

What I learned about marketing during a pandemic from Dylan Thomas, et al Do not go gentle into that good night. Rage, […]

What You Can Do About The Future Today

It’s tough to make predictions, especially about the future.” ― Yogi Berra You may not have time to think about the future now – you’re too […]

4 questions to ask at this point COVID time

Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and […]

PERPETUAL WEDNESDAY!

For most of us, this is not our first rodeo. We’ve all survived 9/11 and the Great Recession and we will survive […]

Prepping for the ’next normal’

“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that […]

You Say You’ve Got an Evolution

You Say You’ve Got an Evolution This is the third time in the last 20 years that I was certain that it […]

Help create a new way forward

None of us is as smart as all of us Have you noticed that people these days are acting a bit more, […]

So what is your REpossibility?

The disruption and distress of the past month is about to pass… into April. It seems like this is not going away […]

A Crisis is a Terrible Thing to Waste: Clues

How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity. My […]

A Crisis is a Terrible Thing to Waste

Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world […]

What I Learned About Making a Point from Winston Churchill

How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended […]

Decision Drivers: It’s Win, Lose, or Draw for B2B Sales. Your Call.

Nosebleed stakes In sales it’s win, lose, or draw. There are no other options. The stakes could not be higher. Here’s how […]

7 Best Practices to Boost Your B2B Prospecting

A recent assignment, interviewing senior executives worldwide about their purchase process reinforced our view that some or all of what you think […]

MarTech vs. Marketers: Three Ways to Bridge the Gap and Drive MarTech ROI

A cross-industry study by B2P Partners of marketing executives and their relationship with MarTech reveals that marketers are not happy with the business outcomes […]

Do You Like Piña Coladas?

I was tired. I just logged on to my fourth Zoom meeting of the day, sat up and took a drink of […]

What I Learned About Content Creation From Roy G. Biv

A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible […]

The Power of Personalization

The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. […]

What I Learned About Marketing From Jim Thorpe

James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, […]