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Do You Like Piña Coladas?

I was tired. I just logged on to my fourth Zoom meeting of the day, sat up and took a drink of water. The host greeted us and hit screen share to get to the powerpoint when a notice came on my screen. I’d seen...

12 January, 2021 / 0 Comments

What I Learned About Content Creation From Roy G. Biv

A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible light. I bring this up for 2 reasons: First, because I am continually amazed at the reality that white light is not monochromatic, but...

17 November, 2020 / 0 Comments

The Power of Personalization

The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. However, the idea of personalization within the B2B space has always been more of a challenge because of the number of variables and...

07 October, 2020 / 1 Comment

What I Learned About Marketing From Jim Thorpe

James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, and one episode in particular, holds great meaning for us at this moment in time. He was born in 1887 to the Sac and...

01 October, 2020 / 0 Comments

New Rules of Planning for 2021

September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our marketing plans will change. So… what’s a good way to make a plan that’s at least sensible? Defining the ‘now’ normal In last week’s blog post, we...

16 September, 2020 / 0 Comments

3 Ways to Get You From the “Now Normal” to the “New Normal”

A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” from the pandemic by the summer or at least by September. Well, we’re still here… and will be for some time yet. For example, a recent...

09 September, 2020 / 0 Comments

Is What’s Old New Again?

Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to writing his books that have kept many of us awake at night, the statement is relevant to many things outside of King’s writing. What...

24 August, 2020 / 1 Comment

What I Learned About Marketing From Dion, Studs Terkel, Saint Augustine, and Michelle Obama

Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are our daily companions as we do our jobs. My job is getting clients back on the road to profitability, and central to that is...

18 August, 2020 / 0 Comments

The New Rules of Sales & Marketing Relationships

It started when my mom slipped last week and broke some bones in her shoulder. Ouch! So now I’m getting on a plane to Atlanta. Whenever I travel somewhere, I naturally think of the business prospects I could visit as part of my trip, so I...

11 August, 2020 / 0 Comments

Surprising Lessons From The Minneapolis Police Department

A surprising business lesson on a Minneapolis Police car door Have you ever looked at a Minneapolis Police Department vehicle? You certainly have seen a lot of them recently. Here’s something you probably didn’t notice… If you look closely – really closely – you’ll see some words written...

12 June, 2020 / 0 Comments