Blog – B2P Partners

Far Too Often We Don’t Know What We Don’t Know…

All too often, personas end up being a repository of what we already know. The positive of this is that this information ends up in one place. The downside is it doesn’t tell you anything you didn’t already know.

Don’t call me, I’ll call you

Don’t call me, I’ll call you My impression, or perhaps my hope, was that the digital age would eventually bring us closer […]

How Buyer Personas Can Build Buyer Empathy

How Buyer Personas Can Build Buyer Empathy (6th in a series on empathy in B2B marketing) When we last met… Last week we […]

Barn

Barns burnt down… now I can see the moon. -Mizuta Masahide I’ve learned that if my life’s desire is for everything […]

Do You Like Piña Coladas?

I was tired. I just logged on to my fourth Zoom meeting of the day, sat up and took a drink of […]

What I Learned About Content Creation From Roy G. Biv

A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible […]

The Power of Personalization

The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. […]

What I Learned About Marketing From Jim Thorpe

James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, […]

New Rules of Planning for 2021

September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our […]

3 Ways to Get You From the “Now Normal” to the “New Normal”

A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” […]

Is What’s Old New Again?

Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to […]

What I Learned About Marketing From Dion, Studs Terkel, Saint Augustine, and Michelle Obama

Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are […]

The New Rules of Sales & Marketing Relationships

It started when my mom slipped last week and broke some bones in her shoulder. Ouch! So now I’m getting on a […]

Surprising Lessons From The Minneapolis Police Department

A surprising business lesson on a Minneapolis Police car door Have you ever looked at a Minneapolis Police Department vehicle? You certainly have […]

On Your Mark, GET SET, GOOOOOOOOOOOOOOOOOOO!

So it appears most of us have survived the endurance portion of the current crisis. Now it’s time for the sprint. As we […]