B2P Process

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Our Process

1. Human Insights

Start with who your buyers are, what they seek, and how they find it.

  • Prospect Persona
  • Prospect Journey
  • Key Prospect Insight
  • Account Persona
  • Decision Dissection
  • NPS Why Buy

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2. Data Science

Enrich buyer insights with sophisticated analysis of their data footprints.

  • MVP Profile (Most Valuable Prospect)
  • Google Analytics
  • Predictive Analytics
  • Custom Research

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3. Marketing Strategy

Translate buying insights into a superior messaging and contact strategies.

  • Messaging Matrix
  • Sales Plays
  • Online Plans
  • Offline Plans

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4. Marketing Expression

Turn insights into creative concepts so nothing is “lost in translation”.

  • Connected Content
  • The Big Idea
  • Brand Story
  • Slap Five
  • Quick Learning Loop
  • Marketing Coaching/Management

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