Wayne Cerullo, Author at B2P Partners

New Rules of Planning for 2021

September is for planning Well, in normal times. But we have to plan… even in abnormal times. Even if we know our marketing plans will change. So… what’s a good way to make a plan that’s at least sensible? Defining the ‘now’ normal In last week’s blog post, we...

16 September, 2020

3 Ways to Get You From the “Now Normal” to the “New Normal”

A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” from the pandemic by the summer or at least by September. Well, we’re still here… and will be for some time yet. For example, a recent...

09 September, 2020

The New Rules of Sales & Marketing Relationships

It started when my mom slipped last week and broke some bones in her shoulder. Ouch! So now I’m getting on a plane to Atlanta. Whenever I travel somewhere, I naturally think of the business prospects I could visit as part of my trip, so I...

11 August, 2020

Surprising Lessons From The Minneapolis Police Department

A surprising business lesson on a Minneapolis Police car door Have you ever looked at a Minneapolis Police Department vehicle? You certainly have seen a lot of them recently. Here’s something you probably didn’t notice… If you look closely – really closely – you’ll see some words written...

12 June, 2020

The Future is here. Let’s get started.

The Future is here. Let’s get started. The wait is over. Welcome to the new (emerging) normal. It feels like last week we reached a pivotal point in our Corollercoaster ride – when we started to see what working in this “new world” will look like. Last week...

27 May, 2020

What You Can Do About The Future Today

It's tough to make predictions, especially about the future.” ― Yogi Berra You may not have time to think about the future now – you’re too focused on adjusting to the present. That’s understandable. Some companies are caught not knowing what the future will look like. They are waiting “until the dust...

15 May, 2020

4 questions to ask at this point COVID time

Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing when you heard of the attacks. And it’s almost certain that you have no memory of the day before. That’s because...

05 May, 2020

Prepping for the ’next normal’

“There is nothing so constant as change…” Change is the byword these days… and it’s happening everywhere. The interesting thing is that change is always happening – the quote is from fifth century B.C. Greece -- we’re just more aware of it these days.…and there’s a lot to be...

16 April, 2020

Help create a new way forward

None of us is as smart as all of us Have you noticed that people these days are acting a bit more, well, human? (Aside from when that old lady elbowed her way in front of you in the toilet paper line.) That’s because we’re in “the time...

05 April, 2020

So what is your REpossibility?

The disruption and distress of the past month is about to pass… into April. It seems like this is not going away anytime soon… and means we have time to reflect on where we are -- to get a handle on where we might be going. Déjà...

31 March, 2020