I was tired. I just logged on to my fourth Zoom meeting of the day, sat up and took a drink of water. The host greeted us and hit screen share to get to the powerpoint when a notice came on my screen. I’d seen...
A children’s mnemonic device to remember the colors of the rainbow, or light refracted through a prism, or the palette of visible light.
I bring this up for 2 reasons:
First, because I am continually amazed at the reality that white light is not monochromatic, but...
James Francis Thorpe was an Olympic gold medalist who was known as the greatest, most versatile athlete in the world. His life, and one episode in particular, holds great meaning for us at this moment in time.
He was born in 1887 to the Sac and...
Here are three words associated with this unusual experience of working from home (or living at work). Isolation, stress, ambiguity. They are our daily companions as we do our jobs.
My job is getting clients back on the road to profitability, and central to that is...
What I learned about marketing during a pandemic from Dylan Thomas, et al
Do not go gentle into that good night. Rage, rage against the dying of the light.
Let’s look the big ugly one square in the eye – we’re in the middle of a big...
You Say You’ve Got an Evolution
This is the third time in the last 20 years that I was certain that it was the end of the world, with a Cormac McCarthy novel waiting on the other side. We learn to cope, I suppose. We evolve.
Emphasis...
How do you keep your brand relevant during these tough times? Here’s clue #1 – this is not a selling opportunity.
My advice is all in this one word – empathy. Be open and out there, engage with your customers as humans. Do more listening than...
Interesting, this sitting here at home trying to stitch back your professional life, and perhaps your company. Who knows what the world will look like tomorrow?
Given that we’re basically in the business of connecting you and your customers, we’d like to suggest one small thing...
How do you communicate a benefit-rich idea and have the other party listen to you, think about it, and take the recommended action? What if that idea would help the other party reach their goals? What if you are marketing and they are sales?
Winston Churchill...
