The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. However, the idea of personalization within the B2B space has always been more of a challenge because of the number of variables and...
Author Stephen King once wrote, “Sooner or later, everything old is new again.” While King might have stated this in regard to writing his books that have kept many of us awake at night, the statement is relevant to many things outside of King’s writing. What...
So it appears most of us have survived the endurance portion of the current crisis. Now it’s time for the sprint. As we begin to see things “opening up” it’s now time to prepare for what’s ahead, even though “what’s ahead” may not be clear. TIME IS RUNNING...
For most of us, this is not our first rodeo. We’ve all survived 9/11 and the Great Recession and we will survive COVID-19. Each of these events presented its own challenges. As the calamities before, this new crisis will result in significant changes; personally, professionally, and globally. We...