At B2P we are at work creating new ways to help B2B SaaS companies optimize their customer revenue.


Look for our new website coming soon!

Our Solutions

B2P’s combination of human insights, data analytics, plus marketing strategy and creativity lets you create the marketing experience your buyers are looking for.

Demand Generation

attract and convert faster and better with insight-based targeting & messaging


increase program success with reality-based account selection, effective persona messaging, sales plays, and account orchestration.

Product Marketing

raise the quality and impact of your messaging by knowing what topics each persona seeks… and where.

Sales enablement

equip the team with tools their prospects are seeking and insights from conversations they will never have with sales reps

Marketing technology utilization

get more from your martech by knowing which personas are seeking which messages.



Optimize your pipeline by knowing
how your buyers buy

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What Our Clients Say

Our mission is to make B2B marketing more powerful by making it more personal.

Learning Center

Account Based Marketing

  • Marketing, as life, often gives you the test and then the lesson. Account Based Marketing (ABM) is a lousy place to go this route. The stakes are higher. This is marketing to win an important account

Content Marketing

  • The Persona at the End of the Line Like most marketers, you’ve got “personas” on your “to do” list. You can’t be a self-respecting marketer these days without creating them. We all have seen the prese

CX / NPS / Loyalty

Innovation / Change Management

Journey Mapping / Application

Management / Effectiveness

Persona Development

  • The Power of Personalization       We all know that personalization has been a mantra within the B2C space for quite some time now. However, the idea of personalization within the B2B space has always

Sales & Marketing Integration

  • Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing when you heard of the attacks. And it’s almost