At B2P we are at work creating new ways to help B2B SaaS companies optimize their customer revenue.
Our Solutions
B2P’s combination of human insights, data analytics, plus marketing strategy and creativity lets you create the marketing experience your buyers are looking for.
What Our Clients Say
The business acumen and personal style at B2P Partners has consistently led to successful, results-driven engagements. They are true business partners. They uncover new ways of thinking about traditional problem areas and work tirelessly within tight constraints. They offer a unique and outstanding blend of strategic consulting and research skills.
In my 20+ years of marketing experience, I have not met another team with their strategic thinking skills. I would be thrilled to work with them again.
B2P Partners brings a legacy of incredible cooperation with their clients. They became an extended part of our marketing team. They are true professionals.
B2P Partners was an invaluable creative partner in coming up with a way to attract our target. By thinking outside the box, they helped us overcome substantial marketing obstacles. We would definitely want to use them again.
In my thirty years in marketing I have not met someone who is better able to derive insights from customers. It was great to see the way they think – I got an education just working with them.
B2P Partners is truly dedicated to their client's success. I have seen them do whatever it takes to get the assignment done impeccably, even if it means putting in extra hours of work!
B2P has the talent to really get to the bottom of things by asking the critical right questions. Still, they are always very respectful, sincere, and open, so people immediately feel at ease when talking with them. They truly live out their company purpose and this has produced the best outcome possible for us!
The B2P team is terrific. Their workshop was one of the best, most engaging and most insightful meetings that I have ever participated in. This was one of the best engagements that I have had with any outside firm
I have hired B2p numerous times over the years. Their combination of business acumen and research experience makes them more insightful than any other group I've worked with.
B2P is really a more than professional partner. I really appreciate their expertise and personal spirit in combination with depth expertise. I'm really looking forward to the next project steps with them.
B2P is a great partner! They are easy to work with and super-effective. Their collaborative style allows us to engage in an agile fashion. I recommend B2P without hesitation!
Our mission is to make B2B marketing more powerful by making it more personal.
Learning Center
Account Based Marketing
2 Keys We’ve Found to Increase ABM Success
Marketing, as life, often gives you the test and then the lesson. Account Based Marketing (ABM) is a lousy place to go this route. The stakes are higher. This is marketing to win an important account
26 May, 2016
Content Marketing
4 Steps to Get Real Marketing Impact From Your Personas
The Persona at the End of the Line Like most marketers, you’ve got “personas” on your “to do” list. You can’t be a self-respecting marketer these days without creating them. We all have seen the prese
28 March, 2017
CX / NPS / Loyalty
Customer relationships: Three lessons, Two Words and One Silver Bullet.
I’m a student of customer relationships and I’ve learned three important things. First, I’ve learned that the foundation of any long-lasting customer relationship comes down to two words: trust and r
28 February, 2015
Innovation / Change Management
3 Ways to Get You From the “Now Normal” to the “New Normal”
A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” from the pandemic by the summer or at least by September. Well, we’re still here… and w
09 September, 2020
Journey Mapping / Application
Better prospect intelligence: What B2B Marketers Can Learn from Blind Men
In My Face A colleague recently asked, “With all the data available to us now, what role, if any, does qualitative research play in b2b prospect intelligence? Isn’t that ‘old thinking’?” Somewhat in m
28 April, 2017
Management / Effectiveness
3 Ways to Get You From the “Now Normal” to the “New Normal”
A ‘period’ or just a passing ‘phase’? You may recall that the talk in the spring was that we would “bounce back” from the pandemic by the summer or at least by September. Well, we’re still here… and w
09 September, 2020
Persona Development
The Power of Personalization
The Power of Personalization We all know that personalization has been a mantra within the B2C space for quite some time now. However, the idea of personalization within the B2B space has always
07 October, 2020
Sales & Marketing Integration
4 questions to ask at this point COVID time
Where were you on 9-11? Despite that date being roughly 6,800 days ago, it’s likely that you also remember exactly where you were and what you were doing when you heard of the attacks. And it’s almost
05 May, 2020