Personas With Punch

The Power and Potential of Personas 2018

B2P Partners conducts annual, proprietary, cross-industry research to determine, understand, and benchmark the current use of B2B buyer personas, which are at the core of strategic marketing.

Our research probes how companies are using buyer personas, where and how they have been effective (or not effective), and what obstacles, real or perceived, block the path to success. This is the third yearly survey.

Our report covers:

1. How marketers are producing buyer personas

2. The potential marketers see for personas

3. How are personas performing

Please, take the first step to benchmarking your own persona practices and get your free copy today.


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The Power and Potential of Personas is one example of B2P’s commitment to advancing industry knowledge, and your ability to dramatically improve your marketing results.

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