925.270.9400 info@b2ppartners.com

Process Overview

B2P marketing starts with uncovering who your key prospects really are and what they really want. Beyond the obvious to the Key Prospect Insight™. Inspired by this key truth, we identify who to target, how to reach them, and what to stand for. At this point the strategy comes to life with online and offline tactical plans that bring to market what we already know your prospects are looking for and hoping you will deliver. There it is. B2P marketing in three simple (if not easy) steps. Marketing as if your prospects were the lifeblood of your company. Because, well, they are.

Explore

Get inside your prospects’ heads and hearts with Prospect Personas™ and Prospect Journeys™ based on in-depth research that unveils sharper insights.

Identify new business opportunities with action-oriented profiles of prospects and their purchase journey in our proprietary frameworks developed from the best practices of the marketing profession. Uncover authentic, hidden reasons beyond price, product, or politics to why you have won and lost prospects and the actionability to convert more sales.

Express

Identify your Key Prospect Insight™ from Explore phase learning. This is the single central idea that connects your product with your prospects. It gives you the power to create a marketing competitive advantage through your positioning, messaging, and targeting.

Your Purpose Positioning™ is where your prospects’ needs intersect with your company’s passion (even if it is latent). It’s the critical difference in B2B between marketing “talk” and company “walk”. And even for commoditized industrial products made by and purchased by unemotional engineers!

Based on your Key Prospect Insight and your Purpose Positioning, we create messaging and targeting strategies that delight your prospects, energize your team, and scare your competitors.

Engage

Now you can translate strategy into action plans.  

We call this Connected Content™ – marketing that’s already connected with your prospects, because it’s based on understanding what’s important to them and how they seek information.

In typical b2b marketing, strategic insights get lost when translated into execution. We act as your strategic steward to avoid this. We implement plans with our network or partner with your existing creative resources.

Execution is now as strong as the strategy behind it. You get to market faster, stronger, and happier.

From Pain to Plan

Want to get your team up to speed to plan in just one quarter? Share this introduction to B2P with them.
 
If you are interested in learning more details about how our approach can help you, contact us.

One-Day Jumpstart

Want to jump-start your team’s focus on prospects or get them aligned quickly for an upcoming product launch or repositioning?
 
If you answered yes, then our one-day session is for you! Get everyone one the same page and focused on finding the insights that drive how your prospects connect with your products.
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