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The most current and incisive thinking to give you a competitively superior understanding of your B2B prospects

 

Research Report: Power & Potential of Personas

How B2B marketers use & view buyer personas
B2P Partners recently conducted a multi-sector online industry survey of B2B marketers to assess the use, attitudes, successes, and disappointments with this increasingly-common marketing tool. In this 6-page summary you will learn:

How widely are buyer personas used?

How much experience to B2B marketers have with personas?

How much do marketers pay for creating personas?

What is included in most buyer personas?

For what marketing functions are personas applied?

What are the biggest frustrations with personas?

How effective are their personas?

What contributes to persona effectiveness?

Results are based on an online survey of 170 B2B marketers in winter 2014 / 2015.

 

 

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The Power & Potential of Personas
 
How effective do marketers say personas are? What is the key difference between effective and ineffective ones? 
Click here to download the full resolution version of the infographic.

What’s (NOT) in your Persona? 

 
Our research shows there are great variations in what marketers put in their prospect personas. See what elements are included — and not. 
Click here for a full resolution .pdf

Know More. Learn More. Understand More.

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