Research Report: Power & Potential of Personas
- How widely are buyer personas used?
- How much experience to B2B marketers have with personas?
- How much do marketers pay for creating personas?
- What is included in most buyer personas?
- For what marketing functions are personas applied?
- What are the biggest frustrations with personas?
- How effective are their personas?
- What contributes to persona effectiveness?
We would like to give you a copy of the report.
B2P Partners recently conducted a multi-sector online industry survey of B2B marketers to assess the use, attitudes, successes, and disappointments with this increasingly-common marketing tool. In this 6-page summary you will learn:
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What’s (NOT) in your Persona?