The most current and incisive thinking to give you a competitively superior understanding of your B2B prospects
Research Report: Power & Potential of Personas
How widely are buyer personas used?
How much experience to B2B marketers have with personas?
How much do marketers pay for creating personas?
What is included in most buyer personas?
For what marketing functions are personas applied?
What are the biggest frustrations with personas?
How effective are their personas?
What contributes to persona effectiveness?
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What’s (NOT) in your Persona?